Hegemony:
Dick Hebdidge: Subculture, The Meaning of Style (1979)
Richard Dick Hebdidge (born 1951) is a british media theorist and sociologist most commonly associated with the study of subcultures, and its resistance against the mainstream of society.
"Members of a subculture often signal their membership through a distinctive and symbolic use of style, which includes fashions, mannerisms and music." - Hebdidge (1979)

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